Why is colors important

Nature employs color with unparalleled artistry, making sunsets more breathtaking, flowers more exquisite, and wildlife more captivating. Though few compare with Mother Nature, designers also use color in a meaningful, emotive way. Picture your favorite color. Is it a calming green? A vibrant yellow? Classic black? Pantone is widely recognized in the design world as the color authority.

Pantone and other color trend trackers look to art, consumer products cars, technology , interior design, celebrities, and fashion to determine color trends past and present. In , Pantone named Tangerine Tango the color of the year, describing its choice as a spirited reddish orange which will provide the energy boost we need to recharge and move forward.

This description speaks to a tumultuous economic time culturally, and the vibrancy we associate with orange psychologically. Consumer trends like sustainability and simplicity will sometimes influence color trends as well.

Products have literally been going green during the past few years to keep up with the trend of sustainability. Apple is ahead of the simplicity trend as most of their website designs and product packaging are white. In most cases, your color palette will be largely based on the brand identity of the client your designing for.

Use their existing color palette as a foundation and look to color trend resources like Pantone to build upon it and add a splash of color where appropriate. Most importantly, when it comes to color, be intentional. Keep these few considerations in mind and rest assured your color palette will give meaning to your design.

As car engineers improve on a design from the past in order to determine what not to put into their next model. So too should…. Did you know specific colors cause people to feel and respond in different ways? Do you find yourself overwhelmed by the number of potential website….

All the design inspiration you need. It's like crack for designers. And good for you too! Sign in. The importance of colour. A brief look into the colour psychology of everyday life. Totus Follow. Muzli - Design Inspiration All the design inspiration you need. Design Colors Psychology Marketing Branding. A little bit of everything. Muzli - Design Inspiration Follow. Written by Totus Follow. More From Medium.

Xave — A hypothetical app for classroom interaction. Joel Wong in Joel Wong's Portfolio. Microinteraction Design. Jamie Prangnell. What is the difference between UI and UX design? Pedro De la nube in pedrodelanube. Platform 5 Architects completes shingle-clad home overlooking a private lagoon. Julian Mouton. The San Francisco Line. Redfrog in Redfrog Stories. After you take the Global Color Survey , you'll get the results from , from all over the world. Please let us know if you have any suggestions for fiscal sponsors or existing nonprofits that may be interested in partnering - or anything else.

Please contact us. Stay in touch with the latest news about color in this bi-monthly newsletter. It's quick and easy in two hours time or less from start to finish: Color Psychology for Logos and Branding. Create a unique color palette for your logo and brand with dynamic recipes for color harmony in 2 hours time or less.

The language of emojis is like the language of colors. They both communicate without words. Compare their powers. Three students at a school in Ireland aimed to find a correlation between colour usage in social media and mobile phone addiction in youth.

This is the most inspiring and thoroughly documented research that we've ever received from students. What is a color trend?